Effect of Market Variables and Investment Decisions in Financial Market: A Case of Pokhara, Nepal

Background: Understanding the elements and variables influencing a decision is crucial for making best financial decisions possible. Investors make complex using their instincts, perceptions, emotions, thought processes. Objectives: This paper aims to examine effect of market on investment concerning Nepal. Methods: The research used primary sources data collected through structured questionnaires. researchers have applied purposive sampling techniques selected 168 respondents who been involved in transaction secondary at least one year Nepalese stock market. We descriptive explanatory design, including correlation analysis multiple linear regression model, analyze with help statistical software. Results: Young people from new generation are becoming an increasingly large portion capital actively participating Nepali security study finds that stock's price, customer preferences, past trends, information highly impacts decision. However, company's fundamental report has no significant impact Conclusion: need understand landscape country prior investing. Policymakers should behavior investors promote market, proper be disclosed may better